Late last year Hyundai launched the new Exter compact crossover in SA as the brand’s cheapest SUV. Voted India’s car of the year in 2024, it competes in the entry level A-SUV segment below the larger Hyundai Venue.
From my week-long impressions of driving the compact but capable newcomer, the Exter could help the Korean brand reclaim some of the market share it has lost to cut-priced Chinese marques such as Chery and Haval in recent years.